Keynote Speakers
Plenary Session 1: The Future of Consumer–Brand Relationships in the Age of Artificial Intelligence: Authenticity, Trust and Human Connection
Paula Rodrigues, PHD, Universidade Lusíada – Porto & COMEGI (Research Center on Organizations, Markets and Industrial Management)
Paula Rodrigues holds a Ph.D. in Management, in Faculty of Economics at the University of Porto, Portugal. She is an Associate Professor in Brand Management at the School of Economics and Management, Lusíada University – North, Portugal. Since 1995, she teaches Brand Management, Consumer Behaviour, Econometrics, Statistic and Quantitative Methods at the Lusíada University – North. Since 2019 he is responsible for the research line in Marketing, of COMEGI (Research Centre for Organisations, Markets and Industrial Management). She has published several scientific papers, chapters, and books. Her on-going research projects concern consumer-brand relationships in the field of luxury, tourism and hospitality, health and consumer goods.
Ciência ID F916-35BB-B368; ORCID iD 0000-0003-2967-2583; Researcher Id W-4847-2017; Scopus Author Id 55523982900
Scientific Program